Messaging Survey

This survey asks the questions your website should answer.

This survey helps you define clear, client-focused messaging that forms the foundation of your website content and brand identity. Whether you’re just starting your website project or exploring how to better connect with your audience, your responses will help shape how prospective clients perceive you and your practice.

We’ll use your input to create a Messaging Playbook that highlights your unique value, communicates with clarity, and connects with your ideal clients. Take your time, use plain language, and write like you’re speaking directly to your clients.

Client Insights

Describe your primary target audience in detail, including their profession, age, life stage, and specific challenges.
What are your clients’ main goals and aspirations? How do they envision success with your services?
Identify your clients’ primary challenges or problems that your services address.
What events or situations typically lead your clients to realize they need your services?
What methods or solutions have your clients tried previously?
Why are your clients seeking a new solution now? What limitations did they encounter with previous attempts?
What better outcomes do you believe your clients deserve?

Your Solutions

Describe the specific services you offer.
How do your services specifically address and solve your clients’ problems?
What tangible benefits do your clients gain from your services?
What emotional benefits do clients experience from your services?
If your clients could achieve their perfect outcome, what would that look like?
Why is choosing your service a valuable investment for your clients, if relevant?

Distinctive Services

What is your area of specialty or unique expertise?
Besides quality service, what unique methods or approaches do you employ?
Do you have a unique process or methodology? If so, please describe it.
Do you offer any time-specific results or outcomes, if appropriate?
What efforts do you make to ensure ease of access and convenience for your clients?
What unique supports or strategies do you offer to help your clients overcome their challenges and achieve their goals?
What aspects of your service do your clients most often praise or appreciate?

Credibility and Trust

What personal story or pivotal moment inspired you to start your practice?
What challenges did you aim to overcome when starting your business?
What core beliefs or values drive your practice?
Please share your professional credentials, certifications, or relevant experience.
Please share any success stories or significant achievements in your practice if appropriate.
If appropriate, please share testimonials highlighting your clients’ experiences and outcomes.
Are there any statistics or data that reinforce the importance of your services?

Engagement Process

Describe your typical engagement process from start to finish in a simple, high-level manner.
Do you provide any introductory services or special offers for new clients?
Do you offer initial consultations or other complimentary services for prospects to sample your expertise?
What actions should someone take on your website to engage your services?

Client Experience

What are your clients’ common hesitations or objections, and how do you address them?
Are there any guarantees or assurances you provide to alleviate client concerns where appropriate?
What aspects of your industry make people skeptical, and how do you counter these perceptions?
How do clients typically feel after working with you?