Discovery Survey

What’s Your Story?

Complete this survey to teach us about your practice, goals, and what you want from your website. Your responses help us focus on what matters most to you.

The survey takes about 10 minutes to complete. We will not share your responses and will only use them to inform our work together.

The more we know you and your practice, the better we can craft a custom web presence that meets your needs.

Ready to start?

Contact Details


Professional Details


How long have you been practicing?
Please list any registrations, certifications, and memberships relevant to your practice (e.g. certifications, regulatory college, professional associations).
Please summarize your professional background.

Practice Description


How would you describe what you do to a stranger?
What inspired you to start your practice?
Why did you choose this profession?

Goals and Objectives


What are your short, medium, and long-term goals for your practice?
What are your main goals for your website and online presence?
How will your website objectives benefit your practice?

Target Audience


Please describe your ideal client.
What are your clients’ unique characteristics or needs?
How do you currently attract new clients?
What is your geographic service area (e.g., local, provincial, national, etc.)?

Marketing Strategy


Please summarize the current marketing strategy for your practice.
What content do you currently publish?
How often do you publish new content?
How many subscribers are on your mailing list?
Are you interested in publishing blog articles, newsletters, or other content?

Website Requirements


What would you keep/change about your current website?
Please provide links to three websites you admire and describe why.
What specific features do you most want on your new website?

Practice Automation


What practice management system/EHR do you currently use?
What other systems do you currently use to run your practice?
What service(s) do you currently use for payment processing?
What repetitive tasks do you wish you could automate?
On what aspect of your practice do you most want to focus your attention?

Additional Details


What else should we know about you and your practice?
Do you have any burning questions for us at the top of your mind?