Does Your Practice Need a Website?

Spoiler: No, You Don’t Need a Website

Do you really need a website for your solo private practice? Absolutely not. However, a website can help boost your practice and make your life easier. Let’s explore a few scenarios for when you need a website, when you don’t, and how to put your website to work for your practice.

You Don’t Need A Website When…

Let’s start by talking about some of the reasons you might not need a website for your practice:

You’re Too Busy: First, if your practice is already slammed with clients and you don’t see that changing anytime soon, you don’t need a website. Why take time away from helping clients to write a blog article or record videos? Some people want to focus on their core skills and don’t want to be bothered dabbling in content creation. Others have no interest in technology and prefer not to grow their digital presence. That’s all fair play, as far as I’m concerned.

Everyone Has One: Next, if you want a website for the sake of having a website, you might not need a website. Some practitioners come to me wanting a site simply because all their colleagues have them. That’s like buying a car because everyone on your street has one. That vehicle is useless if it sits in the garage, gathering dust. Like the car, your website is a means to an end, not an end unto itself. So, it’s not about having a website; it’s about how that website helps you achieve your goals and advance your practice.

Don’t Like Tech: Finally, for some people, technology just rubs them the wrong way. Others simply aren’t technically inclined and would rather not deal with it. You see this more among older professionals, but I’ve come across my fair share of young Luddites as well. And, you know what? That’s fine. There are a lot of things we need to do to maintain a successful practice: pay taxes, comply with regulatory requirements, don’t yell at clients. But maintaining a website isn’t one of those things.

Benefits of a Solo Practice Website

OK, those are some reasons your practice might not need a website. Now, let’s look at seven ways a website can benefit your practice:

  1. Build Trust and Credibility: A professional website helps establish trust and shows potential clients you’re serious and reliable. Sure, a website lets you showcase your qualifications. But, more importantly, a well-crafted website shares your story in a way that resonates with your ideal clients. Done right, your website becomes a reflection of your personality and beliefs, which helps you connect with like-minded clients who are a good fit to work with you. Nice!
  2. Better Client Engagement: By including features like blogs, videos, and newsletters, you can keep clients engaged and informed. Regular updates nurture healthier client relationships. Sharing fresh content with your clients keeps you in mind between appointments, which keeps your clients coming back again and again.
  3. Extend Your Reach: A well-designed, SEO-friendly website makes it easier for people to find you online. This means you can attract more clients from unexpected sources. Many professionals rely too much on word of mouth, in my opinion. (I’m one of the worst offenders I know.) Your website gives you a broader reach that opens pathways to new connections you would have otherwise overlooked.
  4. Always Accessible: Unlike an office, your website is open 24/7. Clients can learn about your services, book appointments, and get information anytime, increasing convenience for your clients and saving you time. The best way to delight your clients is to make it easy to work with you.
  5. Simplify Admin Tasks: Features like online booking, payment processing, and automated forms can simplify administrative tasks. This saves you time and allows you to focus more on providing great service to your clients. You didn’t enter your profession to fill out intake forms and chase late payments. So why not put your website to work on the boring stuff so you can focus on what you do best?
  6. Affordable Marketing: A professional website offers a non-aggressive, cost-effective way to market your services. To be honest, I struggle with marketing, sales, and pretty much anything that involves promoting my skills. I guess I’m just very Canadian. But what I like is helping people make effective use of technology. And I can talk about nerdy stuff all day long. That’s why I love the concept of selling by helping. You can use your website to reach a larger audience through blogs, videos, and email campaigns without spending a lot on advertising. You don’t need a marketing degree; you just need a genuine desire to share your expertise for the benefit of others. In my opinion, compassion trumps marketing every time. And these days, sharing what you know is very cheap to do.
  7. Showcase Your Services: A website lets you present what you offer and highlight your areas of expertise. But you get to do it your way, in your own words, with your own unique style. You don’t need to please the algorithm or conform to a standard format. All you need is to articulate with clarity what you do and how you help. Sure, this enables potential clients to make informed choices. But more importantly, it allows them to get a feel for you and what you offer before first contact. The more you share, the more likely you are to connect with your ideal clients.

Your Solo Practice Deserves a Great Website

One of the reasons I build websites for solo practitioners is because the web is a great equalizer. A well-crafted website enables a scrappy solo practice to swing well above its weight class.

Solo practitioners can connect with clients in ways that large organizations with big marketing firms simply can’t. This is your big advantage when running a Smart Solo Practice.

Next up on the Solo Practice Blueprint series, we’ll talk about how to use that advantage to craft your brand and define your unique web presence. I’ll walk you through the easy process I use with all my new clients to create a simple brand identity guide and messaging playbook.

Smart Solo Practice

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